We think the type of strategy that works today is one that is fit for the world as it really is - complex, fast and uncertain. One that has a guiding intention which enables individuals to achieve it, even if their methods must change in response to shifts in the environment.

This is a strategy that will be right for just one situation - so no canned process, plan or template   will do.

These are the kinds of strategies that we co-create with our clients. They’re based on a shared operational diagnosis of the situation using our GroundTruth methodology. Designed to reduce complexity and uncertainty, they leverage behavioral science to mobilize popular support and motivate actions.