Blockchain for Brands

Blockchain for Brands

I recently attended a talk called “Blockchain for Enterprise” at the inaugural Brandemonium, an international brand conference in Cincinnati, OH, led by Sharad Malhautra, a Senior Manager from Ernst & Young. The bulk of his material covered E&Y’s Wine Blockchain, which allows consumers to access reliable information about the Italian wines they purchase by giving them access to details about cultivation, production process, and point of sale. Consumers use their smartphones to access this data by scanning QR codes on the bottle labels, providing greater confidence and transparency about their purchase. Additionally, the system is designed to help mitigate counterfeit wines and foreign competition to the Italian wine industry.

Toys ‘R’ Us Needs to Radicalize its Strategy

Toys ‘R’ Us Needs to Radicalize its Strategy

Toys ‘R’ Us is in a world of hurt. They owe billions in debt and filed for chapter 11 bankruptcy last Monday. They are over-indexed in big-box stores, a segment of retail that is rapidly dying and losing share to the likes of Amazon and Walmart. They are late to eCommerce, which only became a priority for them in July, 2017. And coming out of bankruptcy, they plan to deploy a strategy that looks flashy in headlines but disappoints when considering its execution. 

Losing Our Religion

Losing Our Religion

Inside corporations, transformation can feel like a loss. It doesn’t have to.

In the thousands of interviews I’ve conducted at large corporations in the midst of transformation efforts, one theme rises to the top. Often, it’s stated exactly the same – across divisions, regions and functions. I’ve heard it at tech companies, financial firms, healthcare corporations, and manufacturers.

What You Didn’t Learn in Sales Training: Behavioral Psychology

What You Didn’t Learn in Sales Training: Behavioral Psychology

Customers don’t make decisions in a vacuum, or rationally. If they did, there would be no reason to have a sales or marketing department. They would just compare all options and choose optimally based on a structured, economic value equation—benefit(s) over price. But humans don’t operate this way. We choose irrationally—typically when something feels right.

3 Reasons Why North Korea’s Strategy Resembles Amazon’s

3 Reasons Why North Korea’s Strategy Resembles Amazon’s

They’re both great at grabbing headlines – Mr. Kim alarming the world by launching his latest explosive toys with abandon*, Mr. Bezos for alarming the world of commerce with his disruptive experiments (spaceships, drones, Whole Foods, Wardrobe, etc.) – and certainly both of them have the world wondering what’s behind all the frenzy. But look deeper, and strange similarities emerge…

The Millennial Self-Love Revolution

The Millennial Self-Love Revolution

Many millennials are doing something few in previous generations have done before: they’re starting to love themselves, exactly as they are.  It may sound trite, but coming on the heels of Gen X’ers who are often dubbed the “low self-esteem generation,” it’s revolutionary.  In fact, millennials are spending twice as much as boomers on self-care tools like diet plans, fitness memberships, therapy, and apps that focus on improving their well-being.

Change Management Isn’t

Change Management Isn’t

Change Management is an artifact of a world that doesn’t exist, invented by management consultants to rob organizations of their money, time, morale and energy. If you’re tired of hearing the same repetitive answers to the very interesting question of how to help your organization respond to seismic change, stop drop-clicking on bullshit memes like 10 Principles of Change Management.

We Aren’t Going to Slogan Our Way Out of This

We Aren’t Going to Slogan Our Way Out of This

The truth, as seen from the perspective of people in the trenches of the organization, is the essential ingredient for leading a successful transformation. Leaders are able to close the gap between their own point of view and that of the workforce by proactively addressing employees’ real concerns, reducing friction caused by confusion or mistrust and allowing transformation efforts to move faster.

4 Obstacles to Communicating Change

4 Obstacles to Communicating Change

Inside large organizations, transformation is often painful. Some of that is just par for the course, but some of that hardship is self-inflicted. For the last six years, our company has helped leaders in a variety of industries communicate change internally. We’ve found a few common things that get in the way of transformation efforts. Eliminating these obstacles will ensure a faster transition with fewer pain points.