We didn’t create Department26. Our clients did.
After years of brand strategy work, where the heavy lifting happened inside large corporations helping global teams understand what was changing and why, we had honed a skill that our clients recognized before we did. That’s why they began asking for help with other types of changes. New strategic directions. Mergers and acquisitions. Sales force transformation.
Brand strategy was a great gig. It was fun to create a strategy for a toothpaste brand and watch it steal share from the competitor. It was glamorous to present to Howard Schultz. It was clever and mildly evil to create a new brand as a sacrificial lamb just so the competitor wouldn’t gain traction on the category leader. In the end, though, it wasn’t enough. We just didn’t know that until later.
Later, when we were helping 31,000 people in 56 countries find their passion for work again, we understood. This is important work. Helping leaders orchestrate meaningful change in this chaotic, ever-changing world is the most interesting problem to solve in business today.
So in 2011 we started Department26. We took all those sophisticated marketing tools and put them to excellent use – inside corporations. Why? Because we believe that’s the secret to exponential growth today. The world is changing so fast, and companies that are more adaptive, more autonomous, more creative and more meaningful are much more likely to thrive.
We believe that change cannot be dictated. That narratives are better than numbers. That facts will never replace feelings. And that drama connects us far better than information or technology ever could.
We have started a revolution in the way companies seek to elevate joint human performance. We are changing the way organizations change.